Whatever would get people into the door and (direct quote) “run into a slot machine on the way out.” That information was then used to determine who it would be advantageous to send offers (come in for your free toaster) or events (join our slot tournament plus also catering). Each user had an account that tracked their play, including how much on average they spent per visit. We separated people between slots and tables, and tables were worth more. We had events at casinos like slot tournaments and gift giveaways based on how much people would drop at a casino game. I’m sure that these are standard marketing analytics terms in every company, but I want to emphasize how this all works. I used to do data processing and entry for a huge casino corporation. This will be a return to THAT.Īlso, check out those “critical monetization levers”: features, content, events, offers, promotions, segmentation, etc. I recently watched a video of someone analyzing the mainline sims games, their changes and game loops, and they found that they could not go anywhere in Sims 3 without being bombarded with microtransaction ads. As soon as you load the app (and let’s be honest, they want you to play from your computer and then on your phone while living your life? This is an APP) the whole game is going to be microtransactions-ho. They call it “free-to-enter.” Not free-to-play. Buckle up friends.Įveryone is looking at those two lines but there is more here. No, you know what? I have something to say about this.

Mod no pixel sims 4